Subaru Love Promise

The 2025 Subaru Love Promise Community Commitment Award

We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, and the Subaru Love Promise.

The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.

Here at Subaru of Wichita, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves to Help
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Subaru Loves the Earth
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Subaru Loves to Care
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Subaru Loves Learning
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Subaru Loves Pets
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The Subaru Share the Love® Event
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How is Subaru of Wichita dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community but to serve it as well. We operate our dealership by the Golden Rule: Do unto others as you would have them do unto you. Our goal is to operate a fun, successful dealership that makes a difference in the lives of our co-workers, customers, and community.

Kansas Humane Society,Beauties and Beasts,Clear the Shelter,Hands of Hope Rescue

Love Your Community Awards w/ KWCH TV|St. Anthony Family Shelter|Catholic Charities|Wichita Childrens Home|Wellington Children's Home

Kansas Learning Center|Kansas Youth Empowerment Academy|USD 259 (Teacher Appreciation)|Various School Sponsorships|Various Community Events

Arbor Day Foundation

Genesis Foundation for Fitness |Leukemia & Lymphoma Society|Blounts Disease Strong Foundation|Meals on Wheels|Harbor House

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Did Subaru of Wichita go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Subaru of Wichita

Subaru and Subaru of Wichita believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru of Wichita and the Kansas Humane Society: A Partnership for Paws! - Skyler T

Subaru of Wichita has always been known for its commitment to the community, but in 2023, they took their support to the next level by partnering with the Kansas Humane Society (KHS) in a heartwarming initiative called The Su-PAW-Star. This program was designed to help more dogs find their forever homes while bringing attention to the life-saving work done by KHS. Each month, Subaru of Wichita sponsors up to three adoptable dogs. Two of the three adopted this March are pictured! The dealership provides financial support for their adoption fees, making it easier for families to bring home a new furry friend. In return, the Kansas Humane Society highlights these sponsored dogs on their Facebook page, reaching thousands of local animal lovers. This collaboration not only boosts community engagement but also creates a ripple effect, encouraging others to adopt and support local shelters. The program’s name, The Su-PAW-Star, is a playful nod to Subaru’s well-known symbol, the star, while also celebrating the stars of the show—the adoptable dogs. With each post, KHS shares photos and stories of the dogs, showcasing their personalities and unique qualities. The community responds enthusiastically, sharing the posts with friends and family, helping to spread the word and increase the dogs’ chances of finding a home. Thanks to this partnership, dozens of dogs have found new families, and the bond between Subaru of Wichita and the Kansas Humane Society continues to grow, proving that a little community love can make a big difference in the lives of animals in need.

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Subaru of Wichita’s Support for the ICT Together Fund! - Skyler T

On January 29th, 2025, Wichita was rocked by the devastating crash of Flight 5342, bound for Washington, which tragically took the lives of multiple passengers, including Grace Maxwell. Grace had returned to Wichita to attend her grandfather’s funeral, only to lose her life in the crash. The shock and grief that followed this tragedy rippled through the city, touching the lives of all who knew the victims. For Jonathan, a Subaru of Wichita employee who knew Grace and her family well, the impact was deeply personal. He and his family had shared countless Sundays in church with Grace’s family, praying, supporting, and celebrating life’s milestones. But now, the unthinkable had occurred—Grace’s family would need to fly to Washington to identify her among the wreckage of the flight. This unimaginable tragedy left the entire city mourning, but it also sparked something truly remarkable—a wave of support for the grieving families. In the wake of the crash, the Wichita Foundation established the ICT Together Fund, a charitable initiative designed to provide financial assistance to the families affected by the crash. The need was immediate, and the people of Wichita, including local businesses, stepped up to help. As a member of the Wichita community, Subaru of Wichita felt compelled to offer more than just thoughts and prayers. Our team at Subaru knew we had to do something tangible to support the victims’ families during this difficult time. That’s why Subaru of Wichita took immediate action on our plan to contribute to the ICT Together Fund. While the contributions from many businesses and individuals in Wichita poured in, Subaru of Wichita’s donation was not just about money—it was about showing the strength and unity of the community. Subaru of Wichita wanted to show that we are not just a car dealership; we are an active, supportive partner in Wichita’s healing process. Our team understood that in times of such profound loss, it wasn’t enough to just stand by. We had to help lift their neighbors in their time of need. As the ICT Together Fund grew, raising over $100,000 in just a few weeks, Subaru of Wichita continued to rally behind the cause. The money is designed to help "Provide aid to impacted families and local efforts, adapting to meet the community's changing needs as we heal." - Wichita Foundation But Subaru of Wichita’s involvement didn’t stop at financial contributions. The dealership worked alongside the Wichita Foundation to spread awareness about the fund, using their platform to ensure that the city knew how to contribute and support the families in need. The team at Subaru was honored to use their position in the community to make a real difference. For Jonathan and many others, the outpouring of support from businesses like Subaru of Wichita served as a reminder of what makes Wichita special. In the face of unspeakable tragedy, the community had come together with strength, compassion, and unity. The ICT Together Fund not only helped provide much-needed financial relief, but it also stood as a symbol of how neighbors, friends, and local businesses can come together to support those who are hurting. We [Subaru of Wichita] are proud to have played a part in this effort, knowing that our contribution, while a small part of the larger picture, helped bring comfort and hope to families who had experienced the worst kind of loss. In a time of unimaginable sorrow, the people of Wichita stood together, proving that no one should face their grief alone. Subaru of Wichita is proud to be a part of a city that supports each other through the toughest of times, and we remain committed to being there for our community whenever they need it.

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Helping Hands and Hot Pupusas! - Skyler T

Gladys Lopez, a saleswoman at Subaru of Wichita, was known for her kindness and strong sense of community. When she learned that her coworker Nathen’s duplex had burned down in a grease fire, leaving his family’s belongings damaged beyond repair, she wanted to help. Nathen, who had two young children and an infant, was struggling to get back on his feet. On her day off, Gladys decided to make pupusas from scratch and offer them at the dealership in exchange for donations. She set up a table in the service area with a sign that read, "Pupusas for Nathen: Donations Welcome," and within hours, her coworkers came together to support him. The event raised more money than she’d expected, and Nathen was overwhelmed by the generosity of his colleagues. The funds helped him begin to replace what had been lost in the fire, and the gesture reminded him that his Subaru family had his back during a difficult time.


Subaru of Wichita’s Gift to American Legion! - Skyler T

Subaru of Wichita’s commitment to community was on full display when they donated a rooftop carrier to the American Legion for their annual Valentine’s Day auction, hosted on Feb 22nd. The American Legion, an organization dedicated to supporting homeless veterans, was thrilled with the contribution. The auction raised money to help veterans in need, providing them with housing, food, and essential services. The rooftop carrier became a standout item, and the funds raised from its sale directly supported the Legion’s mission. Subaru’s donation wasn’t just about the carrier—it was about making a tangible difference in the lives of veterans who had sacrificed so much for their country. Through this simple act of generosity, Subaru of Wichita helped the American Legion continue its vital work, showing that even small contributions can create lasting change.

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The Impact of Subaru Love Promise at Subaru of Wichita! - Skyler T

This video features our General Sales Manager, John Muir, discussing how Subaru’s "Love Promise" has motivated him. He shares how the values behind the "Love Promise" — which emphasize care, commitment to the community, and customer satisfaction — inspired him to aim for the prestigious 2025 Retailer of the Year award. This video likely highlights his personal connection to these values and how they align with Subaru’s mission, fueling his determination to achieve excellence in customer service and dealership success. Our goal is to not only win the award but also continue fostering a culture of positivity and trust that Subaru is known for, including the Subaru H.E.A.R.T. Pillars.